TATA motors India, today launched their much-awaited premium SUV, the all-new TATA Safari. at a starting price of Rs14.69Lacs (ex-showroom Delhi) for Six and Seven seaters. The SUV has taken many design elements from its elder sibling TATA Harrier. Offering plenty of features and premium interiors.
- Available at a starting price of INR 14.69 lakhs for the 6/7 seater version-
- Introduces the expressive Adventure persona
Tata Motors also unveiled the ‘Adventure’ persona of the Safari with an expressive and rugged look offering more options for customers to select the SUV that best matches their personality. The Adventure persona will be available in a Tropical Mist colour, inspired by the rich and diverse flora present across the vibrant landscapes of our country
The Safari is extremely versatile, delivering great comfort and assurance, be it intracity commute, expressway cruising or the un-explored paths in the hinterland. With a powerful 2.0 litre turbocharged Kyrotech engine and its 2741 wheelbase,
The Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof – the widest and best-in-segment panoramic sunroof, along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.
New TATA Safari Features
As with all Tata Motors products, the Safari consists of a variety of safety features such as all-disc brakes, an electronic parking brake and an advanced ESP with 14 functionalities. Coupled with the Boss Mode providing enhanced ride comfort,
The Safari sure does give the executive customers a living room style ride experience. Furthermore, the vehicle will be available in additional colour options of Daytona Grey, Tropical Mist and Orcus White along with the signature Royal Blue.
Taking the style quotient a little higher, the newly introduced ‘Adventure’ persona will come with R18 black tinted charcoal grey machined alloys and an all piano black finish in its grille, roof rails inserts, outer door handles along with a Safari mascot placement on the bonnet.
On the interiors, the ‘Adventure’ persona looks plush with signature earthy brown interiors, dark chrome interior accents on air vents, knob, switches, inner door handle and instrument cluster along with a piano black interior pack on the steering wheel, grab handles, floor console frame and IP mid pad finisher. The all-new Safari will be available in nine variants, starting from XE and going up to the XZA+.
New TATA Safari Design
In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover – the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.
Speaking on the launch of the new Safari, Mr Guenter Butschek, MD and CEO, Tata Motors said, “The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation.
The new Safari is an impressive endorsement of our stated intentions of enhancing presence in the faster-growing market segments. Its exceptional build quality and premium finish, power and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range – safety, style, drivability and best-in-class features. We will make the Safari rule the Indian roads once again.”
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